NZ Electronic Shelf Labelling (NZ ESL) is a New Zealand owned and operated company and proud of it. NZ ESL was formed for the sole purpose of providing electronic shelf labelling (ESL) solutions to the New Zealand retail sector. In the highly competitive retail industry, retailers are continually looking for a competitive advantage, electronic labelling the next step in retail store automation provides this. A well structured ESL system enables the retailer to improve their business through good management and great technology.

NZ ESL has partnered with Pricer AB the world’s premier electronic shelf labelling provider (ESL) to bring this solution to New Zealand. NZ ESL has the rights to distribute, sell, support and maintain Pricer’s ESL offering in New Zealand. Pricer, founded in 1991 in Sweden is the world leader in ESL systems with 55% of the global market share. Pricer currently has over 6,500 installations and 80 millions ESL’s installed in 40 countries. Customers include many of the world’s foremost retail chains. For more information visit www.pricer.com

NZ ESL offers solutions and services for intelligently communicating, managing and optimising price and product information on the retail floor. These solutions significantly increase consumer benefits along with maximising operational efficiency and overall net profit of the retailer.

Why Choose NZ ESL Electronic Shelf Labelling?

• Eliminates tedious and labour-intensive manual price labelling thus saving time and money.
• Price integrity – the price on the shelf always matches the price at the counter.
• Enables simple and very quick in store price adjustments (up to 3,500 price changes per minute)
• Increases profitability through active pricing strategies.
  • Use different pricing levels to sell goods at the optimum price relative to demand.
  • Active use of differentiated pricing through timed price campaigns such as “happy hour”
  • Can respond faster to competitor pricing strategies.
• Prices can be controlled centrally therefore guaranteeing all head office pricing decisions are displayed on the shelf at each store. Huge benefit for national retail chains.
• Each electronic shelf label has up to 32 pages that can be used for promotion and or product information purposes e.g. Fly By Points, unit pricing, discounted amount etc.
• Can be used as an effective stock control tool – store personnel can check stock levels, re-order points, delivery dates and stacking space directly at the shelf.
• Value for money – the return on investment (ROI) is extremely good, in most cases approximately 1 year. We assist with ROI modelling specifically for your business as part of the business case proving why electronic shelf labelling is key for your continued future success.

NZ owned and operated, we provide the retail industry with the leading electronic shelf label.